Annie Estrin | Fashion journalist

Fashion Week in NY started and started loudly - PETA activists lighted up the Coach show. And it is clear why - a lot of natural leather in the brand's new collection. In spite of everything, the collection turned out to be beautiful. Not only the key product - bags, but everything is very actual: dresses, worn jackets, coats.

Today, I want to tell you about and show you the brand GANNI. Few Scandinavian brands can boast such popularity as it. The brand was founded in 2000 and became known for its smart online strategy, inclusive approach, and unique style. The concept, which relied on independent and free thinking and aesthetics, was popular internationally, and GANNI clothing was loved by celebrities such as Gigi Hadid, Jessica Alba, Alexa Chung, and others. The brand's focus on luxury, yet playful and feminine aesthetic, has led to collaborations with major retailers and multi-million dollar turnovers. And although GANNI positions itself as a luxury designer brand, its prices are quite affordable.
One of the brand's symbols is the Butterfly bag. It is also featured in the video. Make yourself comfortable and see what trends you can find at GANNI.

While Prada inspires all the Influencers with a new bag called Arqué, the 80th Venice Film Festival has started. We didn't see the new it-bag there, but all is not lost yet. In the meantime, you can see the stars that have something to do with movies and everything connected. Basically, the looks are all elegant: there are total looks from Dior, Dolce & Gabbana, and jewelry from Cartier. There are many more days of the festival ahead - we'll keep an eye on them.

Let's take a look and try to evaluate the new Bottega campaign. Opinions of fashion experts are divided: some say it's a bomb, others say it's nothing unusual. But in general, we can say one thing - the brand keeps up with the trends and makes the most comfortable clothes, supporting the fashion trend NORMCORE.

Jacquemus is one of the magicians of this year's advertisements. It all started in January when a huge toaster appeared in the window of the French boutique. And since spring, the creative team of the fashion house got interested in the direction of digital, and since then, where only Jacquemus handbags have not been:
- racing in Paris;
- washed in a giant washing machine;
- a Le Bambino bag drifting on the waves;
- hung on a tree;
- driving around Nice like an ice cream van.
And here is a new masterpiece - a colossal bag floats on the coastal waves.
By the way, it was at the suggestion of Jacquemus brand marketers that 3D-graphic videos appeared in many other brands.

Ferragamo showed us a new era of the Renaissance. Their FW23 campaign used famous 15th and 16th-century paintings from the famous Uffizi Gallery. With a kind of art history lesson, they reminded us of their Florentine roots and connected the past and present. They combined the spirit of the Renaissance with modern luxury. Costumes, outerwear, leather goods, and footwear are shown against the backdrop of works by famous artists such as Botticelli, Giovanni Bellini, and Alesso Baldovinetti.
The result is such an evolution of Ferragamo, an imitation of Salvatore Ferragamo's creative journey and rebirth after moving from Italy to the United States.

One of the key elements that can transform any look is the right accessory. Passion for handbags is the credo of most women. And we also love the color red. And now, these passions have combined into one fashion trend. Do not underestimate the importance of accent placement, although it has long been obvious. In the coming season, designers decided to emphasize this once again and released on-the-podium models with beautiful bright red bags. Such an accessory can change the look and make it more memorable. Red bags will be relevant in the future season - if you do not have one yet, it's time to buy one.