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Today, I want to tell you about and show you the brand GANNI. | Annie Estrin | Fashion journalist

Today, I want to tell you about and show you the brand GANNI. Few Scandinavian brands can boast such popularity as it. The brand was founded in 2000 and became known for its smart online strategy, inclusive approach, and unique style. The concept, which relied on independent and free thinking and aesthetics, was popular internationally, and GANNI clothing was loved by celebrities such as Gigi Hadid, Jessica Alba, Alexa Chung, and others. The brand's focus on luxury, yet playful and feminine aesthetic, has led to collaborations with major retailers and multi-million dollar turnovers. And although GANNI positions itself as a luxury designer brand, its prices are quite affordable.
One of the brand's symbols is the Butterfly bag. It is also featured in the video. Make yourself comfortable and see what trends you can find at GANNI.