Jacquemus is one of the magicians of this year's advertisement | Annie Estrin | Fashion journalist

Jacquemus is one of the magicians of this year's advertisements. It all started in January when a huge toaster appeared in the window of the French boutique. And since spring, the creative team of the fashion house got interested in the direction of digital, and since then, where only Jacquemus handbags have not been:
- racing in Paris;
- washed in a giant washing machine;
- a Le Bambino bag drifting on the waves;
- hung on a tree;
- driving around Nice like an ice cream van.
And here is a new masterpiece - a colossal bag floats on the coastal waves.
By the way, it was at the suggestion of Jacquemus brand marketers that 3D-graphic videos appeared in many other brands.